Growth Strategy

GRG’s growth strategy focuses on activating core users, building consistent volume, and fostering viral loops that encourage organic expansion. The approach blends tournament incentives, crypto-native marketing, and community-powered referral mechanics to ensure long-term player acquisition and retention.

Juiced tournaments will be a core growth lever. These tournaments are designed not just for high-stakes play, but also for visibility. These will drive volume, attracting new users, and rewarding early adopters with outsized prize pools. By subsidizing early events with platform or team revenue, we aim to generate liquidity and buzz around gameplay without relying on pure speculation.

Influencer and podcast partnerships are another foundational layer. We will collaborate with crypto-native creators, streamers, and gambling personalities to drive awareness through content and integrations. This is executed well in the traditional poker scene and helps build credibility.

Of the team's 25% of the revenue share in the platform, the majority will be dedicated to growth through the first airdrop. These funds cover sponsored events, content bounties, strategic partnerships, and post-launch marketing. By tying growth spend directly to platform activity, we ensure a steady pipeline of resources that scale naturally with the platform without any upfront extraction. Other than development costs and industry-standard salaries for core team, the revenue share will be aimed towards growing the pie for holders and team alike.

Finally, we place strong emphasis on community-driven growth mechanics. Through referral systems, leaderboard incentives, and airdrop-based recognition, players are encouraged to actively grow their own networks. This creates a flywheel where early participants become long-term supporters.